Our CEO Thierry Ternier looks back on an unusual year
It has become a force of habit to look back the year that has passed and reflect on what it has brought us both. 2020 led us to only one conclusion: what an unusual year it was. It left us with mixed feelings. Social distancing, stay at home, mouth masks, hand gel, lockdown, bubbles, cuddle contacts … None of us seemed to have been in his or her comfort zone throughout the year.
We had to adapt ourselves continuously to curves and measures. That was true for everybody, so also for Keytrade Bank.
All of my colleagues – one or two notwithstanding - have been working from home. That seemed to us the most sensible thing to do, as the greatest wealth is our health. Fulltime homeworking may appear to be self-evident for a digital bank, allow me to contradict. It’s not, which makes me extremely proud that my colleagues have kept our bank open all the time and have improved it along the way. The two most visible improvements are our app which allows you to do more than before and our transaction site that got a complete facelift.
As proud CEO of these 250 colleagues, it’s a pleasure to see that with this limited staff we succeed in competing with traditional banks that have several thousands that work for them. While having fair tariffs. It also filled us with joy that Belgians have rediscovered trading in the first lockdown and have embraced the benefits of digital banking.
Our sector was called ‘crucial’ in the beginning of the pandemic. If it was up to us, they should have added ‘in the background’ to that. Everybody has found out that our added value lies primarily in seamlessly facilitating payments, investments, mortgages, … and far less (if any at all) in the physical contact between banker and client. When you are allowed to once again visit whomever you choose, we very much doubt that it will be your local brick and mortar bank. Albeit that we are a bit prejudiced.
Did 2020 also not bring what you hoped? And do you want to your ordinary life to return A.S.A.P.? Just know that we are there for you … somewhere in the background. Yet keen to be crucial in realising your ambitions for 2021 and beyond.
Let’s hope that 2021 will be a bit more ordinary, because isn’t that what we are all craving for.