Marketing & Operations Officer
- Contract type
Medior (2 - 7y)
Marketing & Operations Officer
About Keytrade Bank
Keytrade Bank is a Belgian online bank that provides a strong daily banking offer and numerous investment and trading solutions. Keytrade Bank has witnessed a significant growth over the last years and has become an important player on the Belgian financial market.
Keytrade Bank is in no way comparable with a traditional bank. The approach and atmosphere are those of a solid and fast paced scale up.
Keytrade Bank is part of the Arkéa Group, a well-established French Bank headquartered in Brest.
The newly created Marketing team, called “Voice of Customer & Delivery” is at the center of all strategic marketing-related activities and covers two dimensions :
1) Voice of Customer : Support the diffusion of a customer-centric culture within the organization through market research, customer feedbacks, competitive intelligence, understanding of the product & client life-cycle, sub-segmentation...
2) Delivery : Accompany the Product Factory and its Product Owners through Agile and iterative delivery on product development, cross-sell & upsell opportunities, innovation watch...
A third dimension called “Operational Excellence” will now enter the scope, allowing the organization to be fitter over the longer run by aligning marketing (led by the CMO) & operations (led by the COO) initiatives, and also by improving the internal processes that have a clear impact on our clients, like the contact center for example.
The team will be composed of 3 marketers, two of them being already at Keytrade Bank with a proven track record in the fields of marketing and product management. The third one is up for grabs.
The Marketing & Operations Officer will be responsible for part of the aforementioned activities and will work closely with its counterparts and different stakeholders (Product Owners, Communication team, data, UX, middle-office teams, contact center teams, back-office teams, legal & compliance and the top management). A high degree of autonomy is guaranteed in the development and execution of the total assignment.
We expect the team to be a strong vector in supporting Keytrade Bank’s growth through a customer-led approach.
The Marketing & Operations Officer reports to the Head of Customer Experience.
We are looking for a marketing-oriented profile with either a relevant experience (3 to 5 years) or a strong appetite in the following domains:
- Market research
- Customer journeys
- Customer data & insights
- Up-sell, cross-sell, loyalty & anti-churn strategies
- Transversal project management
- Process improvement
We are looking for someone who is a strong team player, with a positive attitude and an intra-preunership mindset, able to inspire and align colleagues, who is also driven by improving an organization for a better overall customer experience.
A digital marketing background, an interest in the banking sector and experience in Agile methodology are considered a plus. Preferably operationally trilingual, but a passive comprehension of Dutch or French and an active comprehension of English and Dutch or French are a must.
What we offer
Keytrade Bank is a young and dynamic organization with a lean structure, that evolves in an Agile ecosystem. The tempo and the atmosphere are upbeat and no day goes by without an element of fun!
Challenging but exciting times are ahead with a new brand positioning, a new website, a revamped App and new value propositions.
Next to working with seasoned and dynamic marketing colleagues we can offer you an attractive salary package and fringe benefits.
The company works in an agile setup with flexibility regarding remote work.
This means that you will be guaranteed at least 50% homework with a high degree of flexibility.
Offices are located in Watermael-Boitsfort in a peaceful, green surrounding.